Bachelor of Arts in Faith-Based Marketing, Advertising

Degree abbreviation

B.A. in Faith-Based Marketing, Advertising

Total program length

120 semester credit hours

Normal completion time

Four academic years

General education

36 credit hours

Professional application courses

15 credit hours

Capstone requirement

6 credit hours

Academic unit

HBIU College of Business and Economics

Total credits

120

Duration

2 years

• Develop effective marketing strategies based on consumer research and insights.
• Analyze and interpret market trends to inform advertising campaigns.
• Create compelling advertising content across different media platforms.
• Utilize digital marketing tools and techniques to enhance brand visibility.
• Demonstrate an understanding of ethical practices in marketing and advertising.
• Collaborate effectively on team projects within marketing contexts.
• Evaluate the effectiveness of marketing campaigns using appropriate metrics.
• Course Outline
• Semester 1 — Year 1
• Code
• Title
• Credits
• Prerequisites
• ECON 100
• Introduction to Statistics
• 3
• None
• ECON 101
• Introduction to Microeconomics
• 3
• None
• ECON 101BM
• Introduction to Microeconomics
• 3
• None
• ENGL 101
• College English: Composition
• 3
• None
• ENGL 101BM
• College English: Composition
• 3
• None
• ECON 100 — Introduction to Statistics: Statistical methods and data analysisThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• ECON 101 — Introduction to Microeconomics: Principles of microeconomic theoryThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• ECON 101BM — Introduction to Microeconomics: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• ENGL 101 — College English: Composition: College-level English compositionThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• ENGL 101BM — College English: Composition: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 2 — Year 1
• Code
• Title
• Credits
• Prerequisites
• MATH 101
• Introduction to College Mathematics I
• 3
• None
• MGMT 101BM
• Principles of Management
• 3
• None
• MKTG 101
• Introduction to Marketing
• 3
• None
• ACCT 102BM
• Introduction to Financial Accounting
• 3
• None
• BUSC 102BM
• Business Communication
• 3
• None
• MATH 101 — Introduction to College Mathematics I: Foundational college mathematicsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MGMT 101BM — Principles of Management: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MKTG 101 — Introduction to Marketing: Foundational marketing principles and conceptsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• ACCT 102BM — Introduction to Financial Accounting: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• BUSC 102BM — Business Communication: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 3 — Year 2
• Code
• Title
• Credits
• Prerequisites
• ENGL 102
• Introduction to Business Writing
• 3
• None
• ENGL 102BM
• Introduction to Business Writing
• 3
• None
• MGMT 102BM
• Introduction to Information Literacy
• 3
• None
• MKTG 102
• Digital Marketing Concepts
• 3
• None
• MKTG 102BM
• Digital Marketing Concepts
• 3
• None
• ENGL 102 — Introduction to Business Writing: Professional writing for business contextsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• ENGL 102BM — Introduction to Business Writing: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MGMT 102BM — Introduction to Information Literacy: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MKTG 102 — Digital Marketing Concepts: Introduction to digital marketing fundamentalsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 102BM — Digital Marketing Concepts: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• Semester 4 — Year 2
• Code
• Title
• Credits
• Prerequisites
• MATH 103
• Fundamentals of Business Mathematics
• 3
• None
• MGMT 107BM
• Business Ethics
• 3
• None
• MGIS 120
• Introduction to Microcomputers
• 3
• None
• MKTG 201
• Digital Marketing
• 3
• None
• MKTG 202
• Digital Marketing Strategies
• 3
• None
• MATH 103 — Fundamentals of Business Mathematics: Mathematical applications in businessThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MGMT 107BM — Business Ethics: This course prepares students in supporting faith-based, nonprofit, community organizations' missions.
• MGIS 120 — Introduction to Microcomputers: Basic computer literacy and applicationsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 201 — Digital Marketing: Advanced digital marketing strategies and toolsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 202 — Digital Marketing Strategies: Strategic approaches to digital marketingThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• Semester 5 — Year 3
• Code
• Title
• Credits
• Prerequisites
• MKTG 203
• Consumer Behavior
• 3
• None
• MKTG 204
• Advertising Strategies in Digital Marketing
• 3
• None
• MKTG 205
• Target Marketing & Segmentation
• 3
• None
• MKTG 206
• Marketing Research
• 3
• None
• MKTG 207
• Technology in Advertising
• 3
• None
• MKTG 203 — Consumer Behavior: Understanding consumer decision-making and behaviorThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 204 — Advertising Strategies in Digital Marketing: Strategic advertising in digital channelsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 205 — Target Marketing & Segmentation: Market segmentation and targeting strategiesThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 206 — Marketing Research: Research methods for marketing analysisThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 207 — Technology in Advertising: Technological tools and platforms for advertisingThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• Semester 6 — Year 3
• Code
• Title
• Credits
• Prerequisites
• MKTG 208
• Brand Management
• 3
• None
• MKTG 209
• Sales Management
• 3
• None
• MKTG 210
• Advertising Copywriting
• 3
• None
• MKTG 211
• Global Marketing
• 3
• None
• MKTG 213
• Advertising Media Planning & Analysis
• 3
• None
• MKTG 208 — Brand Management: Building and managing brand identityThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 209 — Sales Management: Managing sales teams and processesThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 210 — Advertising Copywriting: Writing effective advertising copyThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 211 — Global Marketing: Marketing strategies in international marketsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 213 — Advertising Media Planning & Analysis: Strategic media planning and analysisThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• Semester 7 — Year 4
• Code
• Title
• Credits
• Prerequisites
• MKTG 214
• Influencer and Viral Marketing
• 3
• None
• MKTG 215
• Marketing Analytics & Performance Metrics
• 3
• None
• MKTG 216
• Public Relations and Media Relations
• 3
• None
• COM 263
• Elements of Intercultural Communication
• 3
• None
• MKTG 300
• Corporate Communication & Crisis Management
• 3
• None
• MKTG 214 — Influencer and Viral Marketing: Leveraging influencers and viral contentThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 215 — Marketing Analytics & Performance Metrics: Data-driven marketing performance analysisThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 216 — Public Relations and Media Relations: Managing public relations and mediaThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• COM 263 — Elements of Intercultural Communication: Communication across culturesThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 300 — Corporate Communication & Crisis Management: Corporate communications and crisis responseThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• Semester 8 — Year 4
• Code
• Title
• Credits
• Prerequisites
• MKTG 301
• Ethics in Marketing and Advertising
• 3
• None
• MKTG 302
• Creative Campaign Development
• 3
• None
• MKTG 303
• Psychology of Advertising
• 3
• None
• MKTG 304
• Marketing for Non-Profit Organizations
• 3
• None
• MKTG 305
• Video Production for Marketing
• 3
• None
• MKTG 350
• Marketing_Advertising_Prior_Learning
• 3
• None
• MKTG 301 — Ethics in Marketing and Advertising: Ethical considerations in marketingThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 302 — Creative Campaign Development: Creating comprehensive marketing campaignsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 303 — Psychology of Advertising: Psychological principles in advertisingThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 304 — Marketing for Non-Profit Organizations: Marketing strategies for non-profitsThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..
• MKTG 305 — Video Production for Marketing: Creating video content for marketingThis course prepares students in supporting faith-based, nonprofit, community organizations' missions..

Applicants must have a high school diploma or equivalent, with a minimum GPA of 2.5. Submission of a personal statement and letters of recommendation may also be required. Senior Capstone Project The capstone requirement for the Bachelor of Arts in Faith-Based Marketing and Advertising serves as a culminating integration of academic mastery and spiritual maturity. Students are required to develop a comprehensive marketing campaign that demonstrates both technical proficiency and alignment with ethical reasoning and biblical stewardship. This project requires students to apply their training in consumer behavior and brand management to solve real-world problems while upholding the values of servant leadership. Through the presentation of this portfolio, students must articulate how their work reflects their identity as ethical marketers, demonstrating a clear synthesis of professional industry standards and their faith-based formation.

• To qualify for graduation from the Bachelor of Arts in Faith-Based Marketing and Advertising, candidates must successfully complete all 93 credits of the prescribed curriculum with a cumulative grade point average of 2.0 or higher. In addition to meeting all academic course requirements, students must demonstrate growth in their spiritual formation and commitment to a Christian worldview, as evidenced by active participation in institutional community life. Candidates must also complete the final capstone project, which serves as a testament to their readiness to practice marketing as a calling of service, ensuring they are prepared to integrate their faith and professional expertise upon graduation.
• Career Opportunities
• Marketing Coordinator
• Brand Manager
• Digital Marketing Specialist
• Advertising Account Executive
• Market Research Analyst
• Social Media Manager
• Important Notices
• The program educates ethical professionals who demonstrate technical excellence, servant leadership, professional integrity, and a commitment to apply sound principles to advance faith-based organizations, strengthen communities, and contribute responsibly.
• HBIU is a lawfully operating nonpublic faith-based postsecondary institution that maintains its status under section 1005.06(1)(f), Florida Statutes. The University annually affirms its compliance with the requirements applicable to faith-based institutions in Florida through Commission for Independent Education.
• HBIU accreditation from QAHE (for quality assurance in pre-tertiary and higher education mechanisms). QAHE offers globally recognized accreditation and quality assurance for higher education, training providers, and professional institutions worldwide. Students should consider the nature and scope of this recognition in relation to their individual certification and professional goals.
• Transfer credit is evaluated individually based on course content, credit hours, grades, institutional documentation, program requirements, and applicable university policies. Although HBIU provides academically structured programs, no institution can guarantee that another college, university, employer, licensing board, or credential-evaluation service will accept its credits or credentials. Students are encouraged to obtain advance written confirmation from the intended receiving organization.
• The program develops academic knowledge and applied competencies for service in faith-based organizations, nonprofit institutions, community programs, and related professional environments. Some occupations associated with the subject area may be regulated by governmental or professional authorities. A degree from HBIU demonstrates completion of the University's academic requirements but does not, by itself, confer professional licensure or legal authority to perform regulated services.
• Where a program is related to an external certification, eligibility is determined exclusively by the applicable certifying organization. Certification bodies may establish additional requirements involving education, examinations, experience, background screening, continuing education, or membership. HBIU does not guarantee certification eligibility or examination approval unless a formal written agreement expressly provides otherwise.
• Career and occupational information is provided to help students make informed educational decisions. Employment outcomes depend on factors such as the graduate's experience, geographic location, professional qualifications, employer requirements, economic conditions, interviewing ability, and any applicable licensure or certification requirements. Completion of a program does not constitute a promise of employment, promotion, job placement, or a particular occupational title.
• This program is delivered through online instruction. Students must have access to the technology, equipment, internet service, software, and learning resources identified in the University's technology requirements.
• Internship or field-experience participation is subject to academic eligibility, site availability, supervisor approval, and the requirements of the participating organization. The University assists students with the placement process but cannot guarantee placement with a particular organization, supervisor, location, or schedule.
• Students are responsible for reviewing the catalog, understanding program requirements, providing accurate information, meeting academic and financial obligations, and verifying whether the program supports their intended educational or professional goals.
• Completion of a University program does not authorize a graduate to use a professional title that is protected or restricted by law. Graduates must use titles that accurately reflect their education, credentials, employment role, and current licensure or certification status.
• Degree abbreviation | B.A. in Faith-Based Marketing, Advertising
• Total program length | 120 semester credit hours
• Normal completion time | Four academic years
• General education | 36 credit hours
• Business and management core | 63 credit hours
• Professional application courses | 15 credit hours
• Capstone requirement | 6 credit hours
• Code | Title | Credits | Prerequisites
• ECON 100 | Introduction to Statistics | 3 | None
• ECON 101 | Introduction to Microeconomics | 3 | None
• ECON 101BM | Introduction to Microeconomics | 3 | None
• ENGL 101 | College English: Composition | 3 | None
• ENGL 101BM | College English: Composition | 3 | None
• Code | Title | Credits | Prerequisites
• MATH 101 | Introduction to College Mathematics I | 3 | None
• MGMT 101BM | Principles of Management | 3 | None
• MKTG 101 | Introduction to Marketing | 3 | None
• ACCT 102BM | Introduction to Financial Accounting | 3 | None
• BUSC 102BM | Business Communication | 3 | None
• Code | Title | Credits | Prerequisites
• ENGL 102 | Introduction to Business Writing | 3 | None
• ENGL 102BM | Introduction to Business Writing | 3 | None
• MGMT 102BM | Introduction to Information Literacy | 3 | None
• MKTG 102 | Digital Marketing Concepts | 3 | None
• MKTG 102BM | Digital Marketing Concepts | 3 | None
• Code | Title | Credits | Prerequisites
• MATH 103 | Fundamentals of Business Mathematics | 3 | None
• MGMT 107BM | Business Ethics | 3 | None
• MGIS 120 | Introduction to Microcomputers | 3 | None
• MKTG 201 | Digital Marketing | 3 | None
• MKTG 202 | Digital Marketing Strategies | 3 | None
• Code | Title | Credits | Prerequisites
• MKTG 203 | Consumer Behavior | 3 | None
• MKTG 204 | Advertising Strategies in Digital Marketing | 3 | None
• MKTG 205 | Target Marketing & Segmentation | 3 | None
• MKTG 206 | Marketing Research | 3 | None
• MKTG 207 | Technology in Advertising | 3 | None
• Code | Title | Credits | Prerequisites
• MKTG 208 | Brand Management | 3 | None
• MKTG 209 | Sales Management | 3 | None
• MKTG 210 | Advertising Copywriting | 3 | None
• MKTG 211 | Global Marketing | 3 | None
• MKTG 213 | Advertising Media Planning & Analysis | 3 | None
• Code | Title | Credits | Prerequisites
• MKTG 214 | Influencer and Viral Marketing | 3 | None
• MKTG 215 | Marketing Analytics & Performance Metrics | 3 | None
• MKTG 216 | Public Relations and Media Relations | 3 | None
• COM 263 | Elements of Intercultural Communication | 3 | None
• MKTG 300 | Corporate Communication & Crisis Management | 3 | None
• Code | Title | Credits | Prerequisites
• MKTG 301 | Ethics in Marketing and Advertising | 3 | None
• MKTG 302 | Creative Campaign Development | 3 | None
• MKTG 303 | Psychology of Advertising | 3 | None
• MKTG 304 | Marketing for Non-Profit Organizations | 3 | None
• MKTG 305 | Video Production for Marketing | 3 | None
• MKTG 350 | Marketing_Advertising_Prior_Learning | 3 | None